EasyWater

EasyWater is a water filtration specialist selling direct to consumer as well as commercial clients. This overall site redesign explored affordances and signifiers to assist clients in education of the various solutions EasyWater provides. A primary focus was to offer a mobile responsive design. Split A/B testing was utilized on modal pop-ups to provide sales with data points surrounding promotional offer efficacy. Integrations with the company’s internal CRM were established to create sales funnels from the lead generation happening both through online channels as well as over the phone. Various promotional banner images were developed to highlight seasonal sales throughout the year.

I acted as lead designer and front-end developer.