Groundwork

Groundwork is a SaaS company catering to the remodeling industry. Their platform provides contractors with a streamlined way to engage prospects through remotely submitted videos that begin the project bidding process. The aim of this project was to offer refinements to a dashboard interface that builds upon the video submission feature and provides users the ability to manage and communicate with their incoming deal flow. Through the development of user personas, user interviews, and wireframes, I arrived at refinements to the kanban card details, introduced new affordances to allow the user to access the media in a streamlined single screen detailed view, and surfaced essential deal progress indication. Tools used: Figma, Adobe XD, pen and paper.